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372 articles
Facebook is not known to be the most transparent company or platform when it comes to advertising. We have often seen the company accused of hiding data of its users. Now, Facebook has added a new feature which is a huge step in data transparency. The company now lets you see detailed information ab
In today’s world, ad targeting is the most important fact for online success and growth. This is because if an ad is not properly targeted, it will be wasted. On the other hand, targeted ads will definitely convert into sales. For this reason, LinkedIn has announced a new partnership with Adobe. The
Google has finally added the much awaited feature to its email app, Gmail. This feature is named as ’Dynamic Email’ by Google and it does exactly that. Gmail’s new feature now adds a dynamic touch of our daily interactions on Gmail. As far as Emails are concerned, we have been constantly exchanging
Singapore is known for being the tech unicorn capital of the world. We have seen that most of the startups have their headquarters, primary or secondary, in the country. One of the reasons is also that there is less tax for startups in Singapore. Therefore, it is a measure to reduce the taxes as wel
Amazon, the world’s largest shopping site, is planning to launch a new way for getting advertisers. It is understood that the company is planning to show video-based ads on its platform. This is in addition to the image-based ads which are already shown in search results inside the mobile. This mean
Earlier, we saw that Twitter launched a new camera style for its mobile app. Now, we are also seeing that the same presentation style has come Twitter for the web. With the latest camera presentation style on Twitter, you could add overlays to the images captured from your phone. Similarly, you can
We have known that Google updates its search algorithms many times per year. It is also important to keep the algorithm updated as there might be some mistakes or errors that could be seen in search results. One such mistake has caught the attention of keen-eyed experts over at SEORoundTable. They h
There are marketing terms and then there are terms which are used way too much in marketing. Yes, we have all been there and we have all done that. How many times have you seen a word being repeated in all the marketing material again and again. If that is the case with you, you […]
Facebook is caught up in a new tangle yet again and it seems that nothing is going right for the company at the moment. In the latest turn of event, Facebook has been sued yet again. This time, Facebook is being sued by an academic from Cambridge Analytica. This is the same academic who made [&helli
Instagram is known to be a platform where most of the branded content can be found. We know that is also the most beneficial platform for marketing which is true for both Influencers and Brands. Time and again, we have seen that brands reach out to Influencers for promoting their products or brands.
Snapchat was a teen-sensation at one point of time because of its unique idea of Snapchat Stories. However, Facebook and other decided to copy that unique feature from Snapchat and the rest is history. We now know that Snapchat is nowhere near the popularity that it had earlier. Also, the users on S
Google is one of those companies which bets big on smartphones. Part of the reason is because Google develops Android and it wants to optimize the user experience. Also, the company sees a big opportunity in mobile users rather than desktop users. This helps them in increasing their search traffic a
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