Ishita covers e-commerce, social platforms and the tools online sellers use to grow their stores and audiences.
Meta companies focused on protecting users from bugs and online threats this year. Recently, Meta released its end-of-the-year news report. In this report, they emphasized the efforts on security issues. Along with the new features and software they developed for the same. Companies like Facebook an
Google Analytics 4 has launched its new feature that allows the generation of landing page reports in the application. The users can now visit and get the data related to their landing pages and optimize them accordingly. Officially GA4 came out in mid of 2020. The reason for this new analytical sys
Google brings its new tool to understand the effect of switching to data-driven attribution. The advertisers are hesitating about possibilities for their possible losses if they switch to attribution. Google, addressing the issue, launched a new tool to analyze and simulate the growth using data-dri
Twitter has launched its new birdwatch feature. It is an updated version of the community notes available on Twitter since 2021. It will allow the moderators to rate and comment on tweets and give access to all users wide to view the facts check. The company announced the new feature on its Twitter
Meta is now working on creating new opportunities for creators to make money. The new Facebook update also makes it easier and faster for creators to make money. The update announced the stars, a new appreciation currency of Meta. The stars are now enabled on all the meta platforms, including reels
Like every year, Google has released its annual report on the search trends for 2022. This report includes the top trending search queries that Google sees this year. A separate section for finding the local search trends is also there this year. One needs to enter a city name or zip code to get the
Meta threatened to remove the news from its platforms if the government forced them to pay the publishers. According to the new Journalism Competition and Preservation Act (JCPA), all social media platforms must compensate news publications. The act takes all the local and international news publish
Google is taking steps to refine search queries. This latest Google feature will lead to better search results maintaining relevancy. Google is all set to launch its new feature in the search results. No other topic is as hot as the search result of Google’s quality. Many people are telling it worse
On 5th December 2022, Google started to roll out a new content update. This content update will roll out all over the search results. It started on 5th December and may take about 2 weeks to conclude. It has become very visible right now, and in the coming two weeks, it will roll out. Also, it enhan
Google released a new update for desktop search results. Now the desktop results are continuously scrollable up to 6 pages. Google did the same with its mobile interface and now announced it does the same with SERPs. The page options were not user-friendly and needed more clicks to view results. The
Rackspace Hosted Exchange Outage due to an unknown incident. Rackspace is a cloud services providing IT company based in Windcrest, Texas. On 2 December 2022, all its Hosted Exchange services came down in the morning. Initially, Rackspace referred to it as a login and connectivity issue. The users w
Google has been working on improving its user experience for quite a while now. The new Display & Video 360 Account Level Suspension Policies are one step forward in the same direction. Google has brought many updates and disapproval policies this year. Including some major updates like the ad desti
The topic of Google’s performance keeps popping up now and then. Recently an ex-Google employee Marissa Mayer made a few comments. Marissa appeared on a podcast named Freakonomics podcast. The topic of discussion was google search. Marissa Mayer’s opinion and comment on Google search and the company
Twitter has recently launched 3 new advertising ad unit options to enhance ad performance and relevance. Twitter says that these ad units have shown 25% more relevant ads and lower cost-per-conversion in the initial testing phase. The ad units are Website Conversions Optimization (WCO), Dynamic Prod
Google will be publishing new guides to inform people about the updated ranking system. The guide will talk about the different criteria and ranking systems the company will use to rank the search results. It will also inform about the obsolete ranking systems. Google also published new terminologie
Twitter has been in the news for some or the other reason for a few days. Be it about the microblogging site going off or the site rolling out the new feature for Twitter search. Recent reports claim that Twitter CEO Elon Musk shifts his focus on the site’s functionality. The CEO of the microbloggin
The recent development around Google ads is concerning. Reports say that google ads account managers are contacting clients directly. However, they are not allowed to do that. The Google ads account managers have contacted the clients and are telling them to dump their agencies which runs against th
TikTok is introducing a new feature that can become very useful for businesses. The tool will provide a deeper understanding of the customers. This is a new business tool introduced recently. TikTok gives the audience insights into the businesses. With this new tool, TikTok assists businesses with p
Every day we receive some developments on the internet. Wox recently announced new SEO settings for its users. The settings are good news for users. The platform will provide 100% control of critical technical SEO data. All this control is available to the users at the page level in one place. This
It’s become very often for reports about twitter to go viral. Many workers are making statements that the microblogging site is on the verge of disappearing. This evokes a feeling of bidding goodbye to Twitter among people. This has become the top topic of discussion on social media sites. For a few
Google announces new updates for its users. It’s planning to roll out the local search features. Earlier Google used to provide a local search feature where users could search their surroundings with their phone’s camera. Google’s local search features are very popular. Users are very happy with the
There are multiple changes Twitter might be bringing for users. The recent plan for the addition of a new Twitter feature is on board. Security researcher and reverse engineering blogger Jane Manchun Wong finds evidence for a new Twitter feature. There are more changes that Wong talks about. She als
YouTube is experimenting with a unique shopping feature and functionality, affiliate marketing. YouTube is going to add the latest shopping features to its short-form video section. It has adopted a model just like Instagram and TikTok. Shorts are going to allow the users to purchase while scrolling
Instagram has an explore page. Here, users can find new posts related to topics with which they have interacted. The explore homepage is the grid view one sees when opening the explore tab. Meta has rolled out the ability to include ads placement in this grid. This is a significant step for online m
New guides and analysis on SEO, e-commerce, domains and AI — every week.