Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
You must have heard that Google updates released a few times every year are quite dangerous for websites around the world. Also, we know that not even major websites are spared by these updates and the small ones have everything to gain and nothing to lose when an update arrives. Therefore, we know
If you have been following the world of social media since the time it was a lonely place to now being a full-time job for many, you would have heard of a platform called Vine. Vine was a platform similar to what TikTok is right now which is a viral video making website. Basically, you […]
One of the changes that have favoured publishers in recent times by Google has been the introduction of featured snippets. Now, you would assume that having a featured snippet of your website is a matter of authority and it does bring more traffic and clicks too. Basically, a featured snippet is the
You must have seen our report where we had mentioned that Google is testing a new kind of search result layout on the desktop with favicons on left of title and URL. However, we know that this will not be new for people who were already using it on mobile search as they were present […]
You might have noticed inside Google search from quite some time that there is a new snippet shown as a highlight which is called a featured snippet. Now, it is also known that getting your site featured in the ’featured snippet’ is a privilege in its own. However, we had also seen that sites that [
In the world of social media, we have seen that everything is about likes and comments and shares and followers. We know that companies have now started to realise that these metrics are doing more harm than good for their users. But we also know that this is a reality we have right now and [&hellip
We have noticed being on Twitter that a lot of people have now started to follow one trend. This trend is whenever a tweet goes viral, people start putting their payment information or some sort of promotion in the next tweet so that they can take advantage of the fame. Now, we know that there [&hel
Earlier this month, Twitter revealed that you will soon be able to limit who can reply to your tweets. Basically, it will be similar to you sending a message without letting anyone reply to you on platforms such as WhatsApp and others. Now, we know that people have been bashing this feature from Twi
One of the most annoying things about using a platform which is limited to desktop or mobile-only is that you can use it across devices. Basically, we are using an app such as WhatsApp on our mobile and we want to use it on Desktop as a standalone app, we cannot do so. While we […]
One thing that we have observed in the SEO industry is that users have started to care more about their privacy. We know that there is one search engine out there which focuses on the privacy of its users named as DuckDuckGo. However, we know that people think Google is exactly the opposite of what
If you have been following the world of social media and the chatter around it from some time now, you would know one thing for sure about Twitter. And this chatter is regarding the fact that most of the people on Twitter want an edit button. Basically, you must have seen that there are hundreds [&h
You must have seen various reports regarding Instagram where it was revealed that the platform is testing a new way to show like counts on the platform. Now, it should be worth noting that Instagram is testing to way to remove like counts from the posts. Because we know that like counts are somethin
One of the most popular apps emerged in last year is TikTok which is a video creation app for short-form videos which are entertaining as well as informational at the same time. However, the main reason why TikTok became popular among masses in India, the US and of course China was because of its vi
There has been quite a talk lately about the fact that what we see inside Google search results are organic results as well as inorganic results. Basically, organic results are the results you see which are there according to the Google algorithm’s understanding of where those articles should rank.
One thing that we have seen from the last year or so is that Google has started to announce the updates it will roll out prior to the release. However, we have also seen that if Google announces an update, it is generally big and affect each and every website on the internet which has […]
One of the best things regarding the SEO industry is that there is no correct answer to a particular question barring certain queries. This means that everyone has their own opinion regarding something and they also make others believe them as well. Now, we are talking about Bing’s Frederic Dubut wh
One thing you must have seen on social media platforms, and media sharing platforms especially, is that people love to post photos and videos. However, the most amount of “likes” are received by the posts which do a lot more than just traditional media. One of these non-traditional media is a Boomer
There are several types of content when it comes to a website while there are few core types of categories for the content. One of them is permanent content which means it does not change and is static. The other types of content are evergreen content which means it can be relevant at any point [&he
One of the things that we have to do as SEO professionals or even site owners, in general, is to migrate sites. This might be because we have to change the domain registrar or that the domain has expired and we need to renew it on another registrar for saving money. It might also be […]
Last year, we saw a big announcement from Facebook that they are going to redesign their apps on Android and iOS as well as launched a newly redesigned website for showing off at its developer conference. However, that announcement was in the middle of last year and we have spent six months and more
You must have heard a lot of people saying that Google is evil and one of the things that Google is doing with Android is that they are not providing options to its users. This is because Google provides most of its services on every Android device by default which means that you have to […]
If you have used Twitter or are currently using Twitter on a daily basis, you can understand that the platform can be great but it can also be nasty. This is because you get all kinds of replies on the platform which could be hard to read and might also be harmful to your health. […]
Google is one of the biggest companies in the world when it comes to the services it offers. While we know that the company has also started to build hardware of its own, we know that the services business from Google still far outperforms the hardware business by a long margin. Talking about the se
You must have seen a lot of websites operating on the internet which have a way to send you push notifications. Now, these websites need to get your consent before sending you push notifications. This is the reason why you see an option to either allow or decline push notifications for almost all of
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