Abhishek writes about digital marketing, advertising and growth — from paid media to content strategy for online businesses.
After Facebook purchased WhatsApp in 2014, it was expected to follow its traditional monetization for the renowned messaging app. And by inserting ads into certain elements, it would generate income from WhatsApp users. But this approach didn’t work out with WhatsApp. Since it has massive active use
After experimenting with several new areas, it now decided to experiment with romance. Just after a year of launching it in the US, Facebook introduces its new relationship-finding element in Europe. As explaining about their new experiment, Facebook says, “Today, we’re launching Facebook Dating in
The recent announcement by Google’s John Chen on Google ads update for the better help of the marketers and advertisers. Understanding the specific touchpoints of the ideal buyers helps in deciding the success of your Google Ad campaigns. Being referred to as the “attribution,” this shows how Google
The latest confirmation on Google’s way of indexing the passages of a page and what it means to SEO by Google itself on Twitter is the new talk of the town. The tweet says, “this change doesn’t mean we’re indexing individual passages independently of pages. We’re still indexing pages and considering
Facebook initiates two new proceedings against companies working as peddlers of fake engagement and likes on social platforms. There are even sites considered as fake engagement marketplace. And anyone here can pay to escalate their social media presence artificially. Putting more light on it, Faceb
The new global marketing trends report for 2021 from Deloitte insights has focused on 2 surveys. The first survey shows almost 2500 adult consumers of Asia, the Middle East, North America, and Europe. The second survey is based on over 400 C-suite executives, including the CMOs of the US based globa
Google recently announced AI updates and how they will impact on the ranking of sites in the search results. It claims where some changes might impact 7% of searches; others can reach up to 10%. Also, the change in how BERT is being used impacts almost 100% of searches. Some of these changes are to
Microsoft bing has finally announced the re-launch of its new web analytic tool. They have named it bing site explorer. Many are deluded that this is a brand new web analytic tool by bing, whereas this is only a refurbished version of it. Although a refurbished version of the previous one, this vers
Google’s John Mueller shared his views on future predictions of SEO. He opines that SEO will keep getting competitive as the bigger companies are upgrading. And it is going to directly impact the older and smaller e-commerce businesses already troubled by the competition. However, Mueller claims tha
LinkedIn Ads experts on the Marketing O’Talk podcast revealed certain CPC cost lowering tactics. Also, they highlighted the importance of targeting opportunities for B2B and more. They have discussed further with tips, strategies for the more growth of opportunities in the field of advertisement in
Martin Splitt has just shared the actual look of SEO that should be used for working with single-page apps in his latest Google Lightning Talks video. The single-page apps are known for their dependency on JavaScript. From creating the HTML to the loading of content, JavaScript is required to let th
We have seen that there are huge websites that are running from years and there are others which might have been there for a few years or some that are just starting out. Now, there is a huge temptation for all the startups that are following the authority sites to do as what they have […]
Google has been facing indexing issues in their search results from quite some time as webmasters were reporting that their articles are not getting indexed or getting de-indexed without any issues whatsoever. To this, Google issued a statement saying that it is true that they are having indexing is
We all know the power of Google and its search engine in terms of helping billions of people search what they want and get relevant answers. This is also the main reason why people make resources so that people get what they want. Having said that, we know Google is doing a lot where they […]
We know that WordPress has quickly become the most used platform all over the world and the simple reason is that it is quite simple as well as offers everything you need from a great content management system along with an excellent frontend that can be customized to anyone’s liking. This is what w
We have known that the Coronavirus pandemic has disrupted work all over the world and most of the people right now have been working from home. This means that the production that once was possible will not be possible with the “new normal”. This relates to every field but we know that it relates to
You must have seen that a lot of reports were floating around regarding Twitter and how their algorithm was favouring fairer colours over the darker colours. For some context, this was all regarding the image previews that Twitter automatically crops according to their understanding to show the best
Bing has officially rebranded itself as Microsoft Bing. The platform also launched new and latest changes with new colours and a new logo. The homepage of the platform now also features a Microsoft logo with the all-new Bing logo. The new logo of the platform is quite interesting and kind of better
Twitter is now providing a feature to all of the users through which they will be able to crop their own image previews. The users will now have greater control over how their photos available for all of the other followers on their main feed. Many of the users were recently seen complaining that th
Google is taking consideration for the shopping ads available on the platform. The company will be making shopping ads free in more countries. The free shopping ads roll out for the users in the United States earlier this year. It is said by the concerned authorities that the retailers will be able
The new update on Facebook will be going out very soon and now users will able to join public groups in a much easier way. The test about the update will be beginning in the upcoming months and now Facebook users will be able to see related Facebook group discussions on their newsfeed. Whenever some
We all are aware of how Google representative John Mueller is very active on the social media handle of Twitter. Recently, John Mueller launched a statement on the platform which created a much-needed wave of realisation among the site owners on Google. John Mueller is especially known for indicatin
Do you want to speed up your WordPress website? You can go to the new service which has been launched by Cloudflare. The service launched by Cloudflare is known as Automatic Platform Optimisation. Through the service, your Time To First Byte will be improved by 72%. The Largest Contentful Paint will
We all know how important it is to be updated on the news. Google is doing the work for us and introducing the all-new News Showcase option for all of the users of the world. The new update will be coming soon available in search results of Google. The new feature called News Showcase will […
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